by On February 15, 2020

Among the many myths, backwards tactics, half-truths and oddities in the fantastical world of search engine optimization, there exists a particularly nefarious ploy: Defend Against a Negative SEO Attack (via). Negative SEO usually happens when another individual or company has a very strong desire to push you out of the rankings for a specific keyword. Someone doing negative SEO on your website will get lots of low quality directory links to your site, usually with anchor text links not related to your website.
In this situation, we removed the offending pages, found and fixed the access point, AND I also disavowed all of those links. The goal of negative SEO is to ensure another rival website receives a penalty from Google. However, the best defense against a negative SEO attack is for you to be aware when erroneous shifts start to affect your website.

But it's a giant pile of crap links, which will eventually hurt me, so I'm going to disavow them. On one hand Google says, "Don't worry about it." But, on the other hand they tell us that although it shouldn't be a problem, it's not a bad idea to disavow any spam links you find pointing to your site even if you didn't make them.

As an indirect and unintended result of the stricter penalties imposed by Penguin penalty, Google inadvertently increased the overall effectiveness of some negative SEO tactics. Some use a less aggressive form of black hat SEO wherein businesspeople still apply the same manipulation tactics to game Google but they stick to lower visibility niches or to Local SEO.
The spammers use another effective negative SEO trick to lower your site's ranking. I created several test sites and monitored search results for the sites to see where the traffic was coming from. Attackers who are looking to sabotage your online credibility create false negative reviews about your business.
The ones that will hurt your rankings are those from sites that have a bad reputation. If you reach the deadline you set on the links you asked to be taken down, and you still have links left over, you'll need to move on to creating a disavow file. Essentially, when you look at negative SEO, you kind of want to understand whether you've been attacked or it's something that actually's been done by yourself.

Google came up with the Disavow Tool in Webmaster which will help you to deal with this problem but you must use it at the last minute. The larger the site, the more frequent you probably need to check it as there will be more links constantly coming in. Sometimes in these cases the longer you wait, the more time you will have to set aside later to audit.

While a negative SEO attack may temporary decrease your brand's online reputation, combating the attack with solid, white hat SEO tactics gives your company a better shot at maintaining or rebuilding your brand's online reputation. Several of our clients immediately felt the effects of a drop in search rankings.

Danny, if you really think these ranking drops are based on link loss alone, no wonder you think negative SEO is a hard-to-do edge case scenario. But it could also be the sign of a negative SEO attack. Over a short period of time, the site acquired thousands of links with the anchor text porn movie." Throughout 10 days, WP Bacon fell 50+ spots in Google for the majority of keywords it ranked for.

Back in 2012, Matt Cutts stated that with the introduction of the Disavow Links tool, negative SEO is, at worst, an annoyance While Google acknowledges that negative SEO attacks can and do happen, they insist that they are uncommon and that they are able to weed out culprits.
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